A newly manufactured mold would likely cost $100. Back about 5 years ago, when many cigar factories were replacing their wood molds with the new milled plastic molds, you could pick them up for $20 to $40 each. Although the one in the photo is pretty, the center positions of the top are cracked away, so you wouldn't be able to use all the slots. Many of the $20 and $40 ones were similarly damaged.
If you prefer cigars that short, then $80 is not outrageous, but simply high.
Bob