larryccf
Well-Known Member
- Joined
- Dec 28, 2016
- Messages
- 196
- Points
- 43
BigBonner - if it helps, i was in the firearms business, first as an importer then as a manufacturer. Up thru 1995 i advertised in paper media without offering customers the use of credit card svc on their purchases, ie they had to mail in payment. One out three, sometimes 2 out of three would put off mailing in the pmt and then loose interest and forget all about the item they'd called in on. When i started offering mastercard & visa, my sales volume tripled immediately and grew exponentially from there.
Then back in 1996 a friend dragged me kicking and screaming into the computer age and I built a website with an online order page, and the sales that would be online waiting for me to download in the morning were astronomical. The convenience to the customer of being able to order at midnight or whatever time, and not having to remember to call in during business hours was a big factor, plus it saved me a lot of time on the phone with customers. Just saying - it's well worth it, on so many levels.
fwiw
Then back in 1996 a friend dragged me kicking and screaming into the computer age and I built a website with an online order page, and the sales that would be online waiting for me to download in the morning were astronomical. The convenience to the customer of being able to order at midnight or whatever time, and not having to remember to call in during business hours was a big factor, plus it saved me a lot of time on the phone with customers. Just saying - it's well worth it, on so many levels.
fwiw