1400-1500: The early history of snus
On the island of Hispaniola (now Haiti) in the Caribbean, Europeans came into contact with tobacco for the first time. It was in October 1492 when Columbus and his men landed on the island. On the beach, they were received by natives who came with gifts. Among other things, they received some dry leaves that the natives considered very valuable.
The monk Ramon Pane came into contact with his predecessor to snus in 1497, when he accompanied him on Columbus' second voyage to America. He then saw Native American priests pull a powder up their noses through a fork-shaped tube. According to researchers, the powder probably did not only consist of tobacco, but the snus itself became important for tobacco use when it was introduced in Europe.
Spanish and Portuguese sailors brought the tobacco plant to Europe. In the mid-16th century, physicians in Lisbon began using the herb for medicinal purposes. They believed that it could cure syphilis and cancer, among other things. They grew tobacco in their gardens.
Jean Nicot
Jean Nicot, French Ambassador to Lisbon and whose name Linnaeus used for the Latin name of the tobacco plant, Nicotiana tabacum, is of great importance for the development of snus use.
In the 1560s, Nicot came in contact with the tobacco plant, which was then grown in the gardens of Lisbon, and became so enthusiastic that he brought some tobacco plants home to Paris. It is said that Nicot, when he found out that the French queen Katarina de Medici was suffering from a chronic headache, advised her to crumble tobacco leaves and pull the powder up her nose. The queen followed the prescription and the headache disappeared. The miracle cure quickly made snus popular in French court circles.
1600-1700: Snus comes to Sweden
As Paris was the model for all European courts, it did not take long before snuff was used in the rest of Europe. The first time snus is mentioned in Sweden is in 1637. In a customs document you can read that snus was brought into Sweden from Porvoo in Finland.
In the 18th century, the use of snuff became a must among the ladies and gentlemen of the aristocracy. A fine 18th century master's equipment included a snuff box. It would be expensive and handled with carefully regulated elegance. The boxes were small masterpieces of gold, silver or other precious materials and quickly became one of the most popular gifts.
The 18th century was the breakthrough of the Swedish tobacco industry. Tobacco was grown in Skåne, Gränna and Alingsås, where the father of the potato, Jonas Alströmer, started growing tobacco on a large scale. At the end of the 18th century, tobacco was grown in about 70 Swedish cities.
The fall of the snuff
The French Revolution marked the end of the upper class who used the traditional scent snuff. Under Napoleon, who was a big snus user, snus got a temporary boost, but after his fall it became out of date, perhaps even politically adventurous to stick to snus. The snus went out of fashion and the bourgeoisie, which now came to power, switched to smoking cigars.
1800: New snus habits
In Sweden, the political development coincided with a change in the snus habits themselves. At the beginning of the 19th century, perhaps a little earlier, Swedish consumers switched to putting a prill under their lips. Many farmers who had their own tobacco farm made their own snus. They ground the tobacco in their coffee grinders or hand-carved dirt grinders.
1800-1900: Snus manufacturers
During the 19th century, manufacturers began to produce local varieties of moist snus. Some well-known suppliers were Petter Swartz with Röda Lacket and JA Boman with Generalsnus. The largest brand, however, was Ettan, Ljunglöfs Ettan.
Jacob Fredrik Ljunglöf's factory on Badstugatan, today Sveavägen in Stockholm, has its roots in a tobacco company founded around 1695. Jacob Fredrik Ljunglöf took over the company in 1822 and made it Europe's and the world's leading snus factory.
Virtually all Swedish snus manufacturers in the 19th century had in their range a snus No: 1, No: 2 and No: 3, which denoted different qualities. However, Ljunglöf launched its 1st as a nationwide quality product and succeeded. Ljunglöfs Ettan became a popular concept. Today, it is still one of Sweden's largest brands and accounts for about a fifth of all snus sales in Sweden.
America
When just over a million Swedes emigrated across the Atlantic from 1846 until 1930, they brought with them their Swedish customs and usages, including the tradition of snus. Snus use was so common that the main street in the Swedish-American districts was called the snus boulevard by the Americans. Snus became one of the Swedes' identity marks.
Monopoly is introduced
At the beginning of the 20th century, the Swedish state needed money for the defense and for the first pension reform. The money would come from the tobacco. After a break of 250 years, a new tobacco monopoly was introduced in 1915. It was exercised by the limited company AB Svenska Tobaksmonopolet.
Snus use increased rapidly and reached a record level in 1919 when 7,000 tonnes of snus were sold. Sweden then had a population of 6 million people, which meant a consumption of 1.2 kg / capita.
In the following years, snus experienced a decline in favor of other tobacco products, especially the increasingly popular cigarettes, which became part of the American trend after World War II.
1970 to today: A success story
Snus began to become more popular again in the late 1960s when the health risks associated with cigarette smoking were highlighted in several reports. In the 1970s, the first portion of snus was introduced, an important step for the snus to reach a wider audience. Since then, the sales curve has pointed upwards.
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