When do you turn off your heat mats? When the seeds first germinate or do you wait considerably longer?
I keep the lights on 24/7 until I get green leaves. Then I turn the lights on and off to match the daylight hours. I keep the heat mats on until the plants go outside. The trays are in the basement and the temps are a few degrees cooler than the rest of the house because the thermostats are upstairs. The directions for the heat mats say they keep the soil 10 degrees warmer than ambient. They offer a thermostat for the mats that you can buy separately but I don't think minute control is necessary.
My new go to store for 1020 trays, inserts, and propagation mats: http://www.greenhousemegastore.com/
The prices are cheaper and shipping is a lot cheaper.